Logo Usage

1. Consistency

• Always Use the Approved Version: Use only the official logo/kitemark files provided. Do not alter or recreate the logo/kitemark in any way.
• Correct Colours: Ensure the logo/kitemark is always in the correct brand colours as specified in the brand colour palette.

2. Clear Space and Sizing

• Clear Space: Maintain a minimum clear space around the logo/kitemark to ensure visibility and impact. This space should be at least the height of the logo/kitemark.
• Minimum Size: Do not use the logo/kitemark below the minimum size to maintain legibility and recognition. The minimum size is [specify dimensions].

3. Colour Variations

• Primary Colours: Use the primary colour version of the logo/kitemark whenever possible.
• Secondary Colours: If the primary colour version is not suitable, use the secondary colour variations as provided.
• Monochrome: Use monochrome versions (black or white) of the logo/kitemark for single-colour printing or when the background colour demands it.

4. Backgrounds

• Contrast: Ensure sufficient contrast between the logo/kitemark and the background. Do not place the logo/kitemark on a background that makes it hard to see.
• Background Colours: Use the logo/kitemark on solid or neutral backgrounds. Avoid busy or cluttered backgrounds.

5. Do's and Don'ts

• Do:
  • Use the logo/kitemark in its entirety.
  • Ensure the logo/kitemark is clearly visible.
  • Use the appropriate file format for the medium (e.g., vector files for print, PNG for web).
• Don't:
  • Do not alter the proportions of the logo/kitemark.
  • Do not change the colours of the logo/kitemark.
  • Do not add effects like shadows, gradients, or outlines.
  • Do not rotate, flip, or animate the logo/kitemark.

6. Placement

• Prominent Position: Place the logo/kitemark in a prominent position where it is easily seen.
• Consistent Placement: Ensure consistent placement across all materials, following a specific alignment (e.g., top-left, bottom-right).

7. File Formats

• Vector Formats: Use vector formats (AI, EPS, SVG) for print to ensure scalability without loss of quality.
• Raster Formats: Use raster formats (PNG, JPEG) for digital use. Ensure high resolution (at least 300 dpi for print, 72 dpi for web).

8. Usage Across Media

• Digital Media: Ensure the logo/kitemark is optimised for digital use, maintaining clarity and visibility across various screen sizes.
• Print Media: Ensure the logo/kitemark is printed at high resolution and the colours are accurately represented.

9. Special Applications

• Merchandise: Ensure the logo/kitemark is applied correctly to merchandise, adhering to clear space and colour guidelines.
• Signage: For large scale uses, ensure the logo/kitemark is proportionate and maintains its integrity.