Brand Colour Palette

The brand colour palette is a critical aspect of our brand identity, ensuring consistency and recognition across all media. The following guidelines outline the proper usage of our brand colours.

Primary Colours

Beyond Encryption Purple

  • Pantone: 2090 C
  • RGB: 112, 0, 224
  • CMYK: 78, 89, 0, 0
  • HEX: #7000E0

Beyond Encryption Dark Blue

  • Pantone: 2119 C
  • RGB: 48, 48, 98
  • CMYK: 100, 96, 0, 32
  • HEX: #303062

Accent Colours

Mailock Orange

  • Pantone: 715 C
  • RGB: 243, 145, 26
  • CMYK: 0, 50, 93, 0
  • HEX: #FF9300

Nigel Pink

  • Pantone: 2039 C
  • RGB: 255, 46, 145
  • CMYK: 0, 87, 3, 0
  • HEX: #FF2E91

AssureScore Green

  • Pantone: 3265 C
  • RGB: 0, 196, 174
  • CMYK: 75, 0, 43, 0
  • HEX: #00C4AE

Dark Grey

  • Pantone: 426 C
  • RGB: 41, 41, 46
  • CMYK: 81, 67, 55, 83
  • HEX: #29292E

Light Grey

  • Pantone: 4131 C
  • RGB: 69, 69, 87
  • CMYK: 71, 60, 30, 38
  • HEX: #454557

Off-White

  • Pantone: 656 C
  • RGB: 239, 239, 248
  • CMYK: 7, 6, 0, 0
  • HEX: #EFEFF8

Usage Guidelines

  1. Consistency

    • Always use the specified colour values to maintain brand consistency across all platforms.
    • Do not alter the colours or mix with other shades outside the brand palette.

  2. Contrast and Readability

    • Ensure sufficient contrast between text and background colours for readability.
    • Use darker colours for text on light backgrounds and vice versa.

  3. Proportion

    • Maintain a balance in the use of primary and accent colours. Primary colours should dominate, with accent colours used for highlights and emphasis.

  4. Backgrounds

    • Use primary colours predominantly for backgrounds and main elements.
    • Accent colours can be used sparingly for highlights, icons, and buttons.

  5. Accessibility

    • Ensure colour choices meet accessibility standards. Text and background combinations should provide a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.

  6. Print and Digital Consistency

    • Use RGB values for digital media and CMYK values for print to ensure colour accuracy.
    • Ensure colours appear consistently across different devices and materials.

Practical Applications

  • Logos: Adhere to the specific colour versions provided for each logo.
  • Text: Use dark grey or dark blue for body text. Avoid using accent colours for large bodies of text.
  • Buttons and Icons: Use accent colours for buttons and icons to draw attention.
  • Background Elements: Primary colours should be used for major background elements, with accent colours used sparingly.