Chris Read Dunstan Thomas Podcast
FinServ
2 min

Mind The Gap: Client Engagement In A Tik Tok Era With Chris Read

Posted by Picture of Paul Holland Paul Holland

For episode 2 of our Sense of Identity podcast, we chatted with Chris Read from Dunstan Thomas on how to engage clients in a TikTok era.

📹 Watch the video on YouTube

You can subscribe to our Sense Of Identity audio podcast series on your podcasting platform of choice using the links on our Spotify page.

Dunstan Thomas⁠ provides a whole ream of interesting technologies to the financial services sector, investment, savings, and retirement. This has given Chris a unique view of digital transformation that spans the market.

Chris is not only the Founder of Dunstan Thomas and a thought leader on all things financial services tech, but he also started The Singing Gorilla Project in Uganda, helping to improve the welfare of remote communities.

Key Takeaways

  • Understand how financial services technology can cater to a broad demographic, ensuring no one is excluded.
  • Discover why the financial sector has historically been slow in digital adoption and how this is evolving.
  • Hear the ways in which COVID-19 accelerated digital engagement among older generations, offering a unique perspective on changing consumer behaviours.

Interview Summary

Paul: Chris, with Dunstan Thomas's broad technological offerings in financial services, how do you ensure inclusivity across diverse demographics?

Chris: Initially, our focus was on manufacturers and providers, without a major emphasis on end-user usability. However, as digital tools became integral for both advisers and consumers, we've had to adapt to include direct consumer capabilities, considering their needs and behaviours.

Paul: Do you think the financial services sector has been slow to embrace digital transformation?

Chris: Yes, primarily because the sector has traditionally targeted older demographics with more financial resources. This approach has resulted in a slower digital evolution, tailored to the pace acceptable to older generations.

Paul: Has the pandemic shifted the digital resistance, particularly among older demographics?

Chris: Absolutely. COVID-19 has accelerated digital adoption among older generations. We've seen a leapfrogging of technology, with even those unfamiliar with emails adapting to platforms like Facetime.

Paul: How do you view the future of digital engagement in financial services?

Chris: Digital tools, like online banking, are changing behaviors across generations. However, there's a resistance to transacting digitally in certain areas. Parental and peer influences play a significant role in shaping digital adoption.

Paul: What role do you see technology playing in navigating the current economic challenges?

Chris: Technology is vital in developing new efficiencies, especially during recessions. At Dunstan Thomas, we focus on product development and maintaining team sizes during these periods to emerge stronger post-recession.

Paul: What future trends do you foresee in financial services technology?

Chris: With rising interest rates, I anticipate more sophisticated retirement propositions, blending guarantees with drawdown options. We're likely to see a shift towards guaranteed income solutions in higher interest environments.

Paul: Lastly, could you share your involvement with the Singing Gorilla Project in Uganda?

Chris: Initially started as a music school to establish a common language between the West and local communities, the project expanded to include essential services like water tanks, a hospital, and schools. It's about creating sustainable support systems for remote communities.

Paul: That's amazing. It's been great to have you Chris, thanks.

Chris: Thanks Paul, it's been a pleasure.

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Reviewed By:

Sam Kendall, 05.06.24

Sabrina McClune, 05.06.24

 

Originally posted on 15 11 22
Last updated on July 4, 2024

Posted by: Paul Holland

Paul, CEO and Founder of Beyond Encryption, is an expert in digital identity, fintech, cybersecurity, and business. He developed Webline, a leading UK comparison engine, and now drives Mailock, Nigel, and AssureScore to help regulated businesses secure customer data.

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