Older man wearing a blue shirt has his phone and credit card in hand
2 min

Pru Warns IFAs Over Email Scammers Asking for Payments

IFAs have been warned about scammers pretending to be from Prudential UK and asking for payment details.

In a message to advisers, seen by New Model Adviser, Prudential said it has been alerted to several emails, which ‘at first glance look like they’ve come from a Prudential email account’ but are in fact scams.

‘The email in question has a person’s name followed by @prudentialplc.co.uk or @prudential.com and asks for a resolution to settling an account payment,’ read the message.

Prudential states, ‘these emails have not been issued by Prudential. Please do not take any action on any such emails including opening any attachments or links they may contain.

Our security and financial crime teams are investigating this abuse of our identity as a matter of urgency. Please accept our apologies.’

A representative from Pru, which is a trading name of M&G, said if any advisers receive this email, they should block the sender and inform M&G of the message. A spokesman for the provider said:

"This was picked up quickly and advisers notified quickly through mass and dedicated adviser communications."
— Pru spokesperson

What do the emails look like? One of the fake Pru emails sent to advisers asked for information ‘as soon as possible so that we can proceed to have the matter resolved and payment settled accordingly’. The message had an email signature that mimicked Pru’s.

In light of these sophisticated phishing attempts, it's imperative for all Independent Financial Advisers (IFAs) and their clients to exercise heightened vigilance.

Verify the authenticity of communications from financial institutions.

Always verify the authenticity of communications claiming to be from financial institutions, and remember that organisations like Prudential will never solicit sensitive payment information via email.

By staying informed and cautious, we can collectively thwart the efforts of scammers and protect the integrity of our financial activities.

Should you encounter any suspicious activity, promptly report it to the appropriate authorities and the institution being impersonated to help prevent further fraudulent attempts. Stay safe, stay skeptical.

Deliver sensitive information securely with Mailock


Pru warns IFAs about email scammers, Money Marketing, 2020

Pru warns advisers of email scam, FT Adviser, 2020

Reviewed By:

Sabrina McClune, 03.06.24

Sam Kendall, 03.06.24


Originally posted on 14 04 20
Last updated on June 6, 2024

Posted by: Sabrina McClune

Sabrina McClune is an expert researcher with an MA in Digital Marketing. She was a finalist in the Women In Tech Awards 2022. Sabrina has worked extensively with B2B technology companies conducting and compiling thorough academically driven research to produce online and offline media. She loves to read fantasy novels and collect special edition books.

Return to listing